Enter the MediaLab and go on an adventure packed with brand-new tech like AI, VR, and AR. Learn new skills at the workshops, play the latest games, and create your very own digital art.

Enter the MediaLab and explore:
The VR headsets in our MediaLab will open up a new, digital, borderless world. Experience the world as a forest monster, travel to another planet or transform into a cockroach. The MediaLab is limitless!
AR combines the real world with incredible, computer-generated content. Build a robot city for example! The MediaLab’s AR lets children explore what happens when the online and offline worlds merge.
The possibilities of AI are endless: you can design and play your own game, and even make fake news. In the MediaLab, children get to experiment with AI and discover both the opportunities and threats.
The MediaLab lets children play with the latest games: Become a squire, hang with your horse friends or find your pigeon soulmate. All games in the running for Cinekid’s Game Award can be played in the MediaLab.
A playground where your movements create music? Enter the MediaLab to discover this and a huge range of other digital art creations.
The workshops in the MediaLab let children get hands-on during a range of activities. Using the technologies they’ve met in the MediaLab, they can produce and tell their own story as digital art. Think animation, 3D animals, digital stickers, or something completely different. Children can view their MediaLab creations at home after the festival.
Check the programs of the older editions of the MediaLab:
Interested in the older editions of the MediaLab. Send us an e-mail at medialab@cinekid.nl.
Every year, you can visit a special low-stimulus version of a large part of the MediaLab. This year it will take place on Wednesday 14 October. From 9:00 a.m. to 12:00 p.m., nearly half of the MediaLab (the third floor of Pathé Amsterdam Noord) is accessible only to people with a ticket for the low-stimulation morning. A total of up to 20 children will be present, plus 1 to 2 chaperones per child. From 9:00 a.m. to 12:00 p.m., we’ll create a quieter atmosphere throughout the entire third floor: the lights will be dimmed, there won’t be any flashing images on the screens, and the sound from the games will be turned down. After 12:00 p.m., the third floor will open to regular visitors.
If you’d like, you can take the elevator from the ground floor that goes directly to the third floor, allowing you to avoid the crowds in the rest of the festival. This program was developed in collaboration with Stichting Moedersmomentje.