Every autumn half-term, Cinekid Festival takes place: the world’s largest film and media festival for children. The latest films and series, games, media installations, workshops and masterclasses can be experienced at the festival throughout the Netherlands. Cinekid aims to inspire, entertain and connect children, and to contribute to their development into independent, conscious global citizens.

Outside of the festival period, Cinekid also reaches thousands of children and teachers each year with educational and public programmes.

Creativity for us arises from diversity: of culture, knowledge and experience. This is why Cinekid is an inclusive organisation that is open to everyone in society. We strive for a labour market with equal opportunities, in which our organisation reflects society — enabling us to reach all children.

The Marketeer for Professionals, Education and Partners has the primary aim of enhancing visibility, engagement and appreciation for Cinekid within the audiovisual sector, the educational field, and among partners and funds. The role focuses on helping to develop and implement the marketing and communication plan for these target groups, with the core objective of strengthening professional relationships, expanding educational reach and positioning Cinekid as the leading platform for youth, media and talent development.

• Responsible for enhancing the visibility and brand awareness of Cinekid within the Dutch and international audiovisual sector and the educational domain;
• Develops strategies and plans for AV professionals, partners and funds, and education together with the Head of Marketing & Communications, and ensures their implementation;

• Responsible for ticket sales for all educational programmes (including the Schools Programme, masterclasses and workshops) and professional festival accreditations, and adjusts as needed with additional sales actions;

• Responsible for the number of applications for Cinekid’s talent development programmes;

• Creates and maintains, together with the Public Marketeer, the overall content planning for all online and offline channels, including social media, website, print and newsletters;

• Coordinates various printed materials and designs smaller items independently;

• Safeguards the visual identity and tone of the various professional, educational and partner programmes;

• Coordinates the decoration and visual set-up of the various programmes in collaboration with the relevant departments, involving the Head of Marketing & Communications where needed;

• Oversees the design and copy of various programme presentations, slides and the sales deck;

• Guides the process surrounding the Junior Crew from within the marketing and communications department;

• Safeguards the overarching festival positioning and strategy together with the other marketing and communications colleagues;

• Liaises with external partners in support of the implementation of the marketing and communication strategy, coordinating deadlines and reporting results;

• Stays informed about the latest developments in online marketing and social media, responds to trends, tests new forms of content and reports back to the team;

• Handles webcare and customer service (including the marketing inbox) throughout the year;

• Supports Cinekid’s broader organisational goals and performs any additional tasks that may arise, including in the area of branding;

• Covers tasks of the other marketeer and/or the Head of Marketing & Communications when necessary.

• Minimum higher professional education (HBO) level;
• At least three years of work experience in marketing and communications;

• A personal network within the audiovisual sector and/or the educational film sector;

• Experience with project management and tight deadlines is essential;

• Able to independently design materials using Adobe (Photoshop, InDesign);

• Experience with website management and social media;

• Knowledge of the (youth) film and media landscape;

• Proven experience in managing freelancers such as photographers and editors;

• Strong written and editorial skills in both Dutch and English;

• Collaboration comes naturally to you.

• A one-year contract with the possibility of extension;
• A suitable salary based on the CAO Toneel en Dans;
• 25 holiday days + 5 compensation days for additional working hours during the festival;
• Possibility to work hybrid;
• Travel and phone allowance;
• A MacBook on loan;
• A friendly workplace in Amsterdam!

If you would like to know more or apply, please send your motivation letter and CV before 19 December 2025 to s.sen@cinekid.nl, addressed to Selin Șen (Head of Marketing & Communications).