Providing and Producing Content During Challenging Times
We are all trying to navigate through a myriad of information to stay informed and educated during these turbulent times, but what about children who are trying to understand what’s been going on their lives and the new standards they have to adjust to? Children’s content is once again at the heart of European Broadcasting Union Member’s strategies to serve new audience needs. Learn about how these net managers are responding to the pandemic situation in the area of children’s content.
13:20 - 14:00 | Content During Challenging Times
Madiana Asseraf-Jacob has specialized in Digital Media, Strategy and Business Innovation with the aim of facilitating dialogues between key stakeholders and providing collaborative solutions for current societal challenges. She is currently Head of Business Development & Young Audiences with the European Broadcasting Union, where she manages strategic programmes to support Public Service Media to be more relevant to all citizens, including the youngest ones. During the COVID-19 crisis, Madiana has led a number of strategic discussions and reports to support PSM Kids’ brands to meet children’s special needs for education, information and entertainment during this unprecedented period.
Robert Fortuijn (49) is Dutch public broadcasters NPO’s channel manager for childrens brands Zapp and Zappelin aimed at kids from 3 to 12 years old. After working as a creative in marketing and communications he switched to his passion, making quality television. Robert has a 18 year long career as a developer and editor in chief for infotainment, drama and crossmedia events aimed at children. He won several international awards ranging from experimental infotainment series Checkpoint to the social awareness program The Anti Bullying Club. The Zapp and Zappelin brands reach all children in The Netherlands via TV and extensive use of online and social media. Robert lives in a little Dutch country village near Utrecht with his wife and dog.
Executive Director of RAI Ragazzi, RAI's department for children and kids, controlling 2 free-TV Channels (RAI Yoyo, the leading Italian children's channel, and RAI Gulp), as well as the units for production and co-production of animation, kids' drama and live shows. RAI Ragazzi is one of the main European commissioners and investors in kids’ content. Previously, he worked for years as Deputy Executive Director of RAI Fiction, RAI's department in charge of prime-time drama production. International co-productions and the relationship with the independent audiovisual industry have been among his main assignments. Before joining RAI, he worked as a foreign affairs journalist, a United Nations information officer and as head of international development in an Italian consulting company. He has been a professor at the universities of Florence, Milan and Rome teaching classes in TV Drama and in animation production.
After working in radio for many years, Annemie started working as content manager at Ketnet in 2015, the children’s channel at VRT. Ketnet wants to be the biggest supporter of all children in Flanders and is working every day to help children grow up to be positive, engaged adults. In September Annemie became the new channel manager of Ketnet. She now is responsible for strategic choices in programming. In a time where children have a zillion choices to consume content, the biggest challenge as a public broadcaster is to be both thrustworthy and surprising.