Industry Forum

Age of Action

Cinekid Industry Forum '20 takes places Monday October 19 through Wednesday October 21.

The children’s media industry has creative challenges ahead; not only to maintain itself during these confusing times, but also in figuring out how to represent the real world of children in our content. Children are more active than ever in engaging with content that matters to them. They are in dire need of age-appropriate news and information. They want to be included in the conversations about what’s been happening in the world and how to create a positive future. Hear from global experts and academics in children’s media and a new crop of creators investing in real stories for change. Added to this, we are featuring some new high-quality productions from up-and-coming media makers; they will acquaint the audience with all the ins and outs of technical, style and character choices, and the (co)production processes.

Find the full programme of the Industry Forum 2020 below.
To read more about a specific speaker, please click on one of them to find their biographies.

Industry Forum Moderators

Hugo Emmerzael

Film critic, programmer & lecturer

Linda Duits

Media Scholar

Fadoua Alaoui

Presenter, TV host



Rapper, storyteller, actor, writer

Alison Gopnik

Professor of psychology and philosophy

Nicholas Mirzoeff

Visual activist, cultural theorist

09:30 - 11:00 hosted by Zapp

There has always been demand for programming that can be enjoyed by children and parents together, perhaps never more so than during this year, with the outbreak of the coronavirus pandemic. We will break down how family dynamics have been shifting and what the state of affairs is on family- and co-viewing. But first up on Monday, we hear how the makers from The Apple Core (Het Klokhuis) how they've been developing an online strategy to reach the youth on social media platforms.

09:30 – 10:10  | What The Apple Core (Het Klokhuis) Learnt in One Year @TikTok
Anneke Dorsman & Jacco de Wit

10:20 – 11:00  |  Family & Co-viewing
Sandra Kooij & David Kleeman


Jacco de Wit

Project manager online | NTR

Sandra Kooij

Qualitative researcher | NPO

David Kleeman

Strategist, analyst, author, speaker | Dubit

11:30 - 13:00 Shaping Views and Identities

What today’s youth read and watch online shapes their world view and impacts their decisions. In these sessions, we look at how young influencers are living for the likes and followers. We will look at how one of the most communicatory industries, advertising, can operate in more ethical and engaging ways. Additionally, we will hear more about children’s media consumption, how they are discovering and engaging with brands, and what kind of content really appeals to them.

11:30 – 12:10 | Self-esteem Through Likes and Followers?
Doortje Smithuijsen

12:20 – 13:00 |  Ethical Marketing, Aesthetic Advertisement
Safi Graauw & Pete Robinson

Safi Graauw

Director, cinematographer

Pete Robinson

Chief strategy officer | KidsKnowBest

13:20 – 14:00 hosted by European Broadcasting Union

Providing and Producing Content During Challenging Times
We are all trying to navigate through a myriad of information to stay informed and educated during these turbulent times, but what about children who are trying to understand what’s been going on their lives and the new standards they have to adjust to? Children’s content is once again at the heart of European Broadcasting Union Member’s strategies to serve new audience needs. Learn about how these net managers are responding to the pandemic situation in the area of children’s content.

Madiana Asseraf-Jacob

Head of Business Development & Young Audiences | EBU

Robert Fortuijn

Netmanager | Zapp

Luca Milano

Executive Director | Rai Ragazzi

Annemie Gulickx

Netmanager | Ketnet

14:30 – 15:10 Keynote Akwasi Ansah

In this keynote multi-taltented Akwasi will talk about the responsibilities of media-makers when it comes to creating for young audiences, reflecting on his experiences.

15:40 - 16:20 Netflix Talks New Animated Content

Wondering what kind of content Netflix is interested in? Join the fire chat between EMEA director for Animated Content Dominique Bazay and writer of Netflix's first original African animated series, Malenga Mulendema. Mama K’s Team 4 tells the story of four teen girls living in the neo-futuristic city of Lusaka, Zambia, who are joining a retired secret agent on a quest to save the world! On a budget…
The series joins Netflix’s growing slate of original animated programming designed for kids and families everywhere.


Dominique Bazay

Director of Kids & Family EMEA | Netflix

Malenga Mulendema

Writer Mama K's Team 4

10:00 - 11:30 Alternate Realities

Motives, ethical dilemmas, fictional narratives, new technologies, production processes, challenges, moral implications, intended outcomes, reaching your audiences... you will hear from creators' pitfalls and successes. First up are the makers behind an interactive video game, using Deep Fake. In the second session, a surreal interactive and cinematic Virtual Reality experience is presented to us.  

10:00 – 10:40 | Cold Storm; interactive video game
Emjay Rechsteiner & Zeno Koenigs


10:50 – 11:30 | The Imaginary Friend – new VR-project presentation
Steye Hallema & Dylan Yamada-Rice

Emjay Rechsteiner

Curator, Producer | Marinemuseum

Zeno Koenigs

Creative Technologist | XRBase

Steye Hallema

Creative director, story designer

12:00 - 13:30 Kids as Changemakers

What if we radically re-imagined the way we see children? What if we saw them as changemakers, engaged humans, activists, scientists or inventors, and then helped them to develop their abilities for these roles? Emer Beamer from Designathon has put these questions into her work. During the first session, children will apply their own innovations to urgent issues.
In the second session, we present the quirky interactive art campaign Earth Speakr from artist Olafur Eliasson, where kids are sending climate change messages with AR faces. Can we convince politicians to start listening?

12:00 – 12:40 |  Children’s Own Solutions to Urgent Issues
Emer Beamer & Global Children's Designathon

12:50 – 13:30 |  Earth Speakr – Kids’ Climate Messages
Peter Lund & Taylor Dover

Earth Speakr is funded by the Federal Foreign Office on the occasion of the German Presidency of the Council of the European Union 2020 and realised in cooperation with the Goethe-Institut. 

Emer Beamer

Founder, designer | Designathon


Global Children's Designathon


Global Children's Designathon


Global Children's Designathon

Peter Lund

Global Chief Creative Officer | AKQA

Taylor Dover

Director of Special Projects | Studio Olafur Eliasson

14:00 - 15:30 hosted by SEE NL

Best Practices in (Short) Film 
In the first session, we will discuss the award-winning and Cinekid’s opening film Calamity with Rémi (director), Claire (producer), and Claus (co-producer). A feature film about the tough Calamity Jane; female feminist in the worldwide west. In the second session, we are showcasing three Dutch short films; the short documentary Voorspel with Anne van Campenhout, the short film Onderhuids with Emma Branderhorst, and the animated short Jabberwocky with Sjaak Rood.

14:00 – 14:40 | Calamity 
Rémi Chayé, Claire la Combe & Claus Toksvig Kjaer

14:50 – 15:30 | Three Dutch Shorts 
Anne van Campenhout, Emma Branderhorst & Sjaak Rood

Rémi Chayé

Director, animator

Sjaak Rood

Director, animator

16:00 - 17:30 Kids' Wellbeing

We will be breaking down with David how behavioural dynamics have shifted with Covid-19, turning many kids’ home lives into their only lives. With school closed and gathering restricted, we’ll look at where friends still fit in, and what children are creating themselves to create spaces for real connection and contact. And hear from GEMHLab how they develop gaming videos aimed at helping children to cope with challenges and improving their emotional and mental health.

16:00 - 16:40 | Creating Digital Hangouts
David Kleeman

16:50 – 17:30 |  A Game a Day, Keeps the Doctor Away?
Hanneke Scholten & Ken Koontz

David Kleeman

Strategist, analyst, author, speaker | Dubit

Hanneke Scholten

Professor, co-director | GEMHLab

Ken Koontz

Creative Director | GEMHLab

18:00 – 18:40 Keynote Alison Gopnik

Alison will break down how parents can actually learn from children and child’s play.

Alison Gopnik

Professor of psychology and philosophy

10:00 - 11:30 hosted by Creative Europe Desk NL/Norway

Distinctive Northern European Content
We will start with an overview of the Dutch and Scandinavian landscape. Why do Scandinavia (in particular Norway) and the Netherlands stand out in developing distinctive, award-winning content? What are the similarities and differences in approaches towards content? Following this, we present three amazing productions! In the first session we will have a look at how we can present history in engaging ways with the producers of The Crossing (NO) and Anne Frank Diary Videos (NL). In the second session, we present to you a new sci-fi climate drama series Dome16 (co-production NL/NO).


10:00 10:50 |  The Crossing & Anne Frank Diary Videos
Cornelia Boysen, Tim Vloothuis & Hanna van Niekerk

11:00 – 11:30 |  Dome16
Fleur Winters & Eric Vogel

Petri Kemppinen & Signe Zeilich-Jensen will start at 10 am with an overview of the landscape.

Tim Vloothuis

CEO, Producer | EveryMedia

Fleur Winters

CEO, producer | Big Blue Productions

Eric Vogel

Ceo, producer | Tordenfilm

Petri Kemppinen

Independent Consultant | P1 Kemppinen

Signe Zeilich-Jensen

Film Consultant | Netherlands Film Fund

12:00 – 12:40 The Portal: Instagram Story Design

How do you explore youth audiences on Instagram? What is the narrative potential on such platforms? And to what extent can you make use of user’s participation?
Hear from award-winning duo The Kissinger Twins how they explore the intersection of narrative and technology. They will be presenting their new innovative storytelling project The Portal, designed on and produced for Instagram, showing an optimistic outlook on the future.

The Kissinger Twins

New Media Directors

12:50 - 14:40 Filmmaking and Responsibilities

Youth documentary and non-fiction lovers and creators: can we deconstruct power dynamics embedded within filmmaking processes? Considering the social, political and artistic power of non-fiction storytelling, we are hearing from Shamira Raphaela on how institutional frameworks in place are not always in the best interest of the filmmaker’s artistic choices. Hear more about ethical dilemmas when working with your protagonist and your responsibility as filmmaker.

12:50 – 13:30 | Youth-Documentary; Filmmakers’ Ethical Decisions and Responsibilities
Shamira Raphaëla

14:00 – 14:40 | Storytelling in the Digital Age
Dan Hassler-Forest

Dan Hassler-Forest

Professor, author, public speaker

15:00 – 15:40 Keynote Nicholas Mirzoeff

Nicholas will talk about what he is seeing in the world today: think whiteness and visual interaction; statues and removal; the question of ‘erasure’.

Nicholas Mirzoeff

Visual activist, cultural theorist

16:30 - 18:00 Stories for Everyone

Considering the under-representation or negative portrayal of certain identities such as race and gender, we ask ourselves: what steps does the industry need to take in order to bridge the gap and make sure that every child feels represented? In the first session, we talk about gender in film and series. Are we well on our way or is there still a lot to change and improve? In the second session, we tap into the need for cultural diversification – both on and off-screen. The roundtable talk will highlight experiences and solutions in supporting stories representing the world as it is. 

16:30 – 17: 10 | Gender Representation 
Diana Sno & Thorn Roos de Vries

17:20 – 18:00 | Beyond Inclusion; Making Space for More Perspectives
Wa’qaar A Mirza, Sandhya Nankani & Jillian Emanuels 

Diana Sno

Screenwriter, actress, presenter

Thorn Roos de Vries

Actor, performer and non-binary activist

Wa'qaar A Mirza

CEO Safi Ideas

Sandhya Nankani

CEO Literary Safari, producer

Jillian Emanuels

Educational consultant