Cinekid appoints Heleen Rouw as new General Director

Cinekid, the world's largest media festival for children, appoints Heleen Rouw from January 1, 2020, as General Director.

From January 1 Heleen Rouw, current Brand & Development Director of Artis, will be joining Cinekid as General Director.

Hedda Bruessing, Chairman of the Cinekid Supervisory Board: "Cinekid has the ambition to bring all children in the Netherlands into contact with the richest range of high-quality audiovisual productions. Also, Cinekid plays an important international role by organizing the industry event and network aimed at children's media professionals. These strong ambitions require strong leadership that can shape them - with a warm heart for children's media. With Heleen we have found that director; Heleen has her roots in the film world, has a large relevant network and is well-informed about the environment of the target group. We look forward to her joining."

Heleen Rouw: "After a very exciting period at one of the most beautiful brands in the Netherlands, I am delighted to make an effort to realize the ambitions of Cinekid. From feature films and series and animation films to vlogs, VR, AR, the range is enormous, moves at lightning speed and has a significant influence on the development of children. Cinekid is the organization that plays a leading role in this overwhelming world, not only for the children but also for the children's media professionals. I am looking forward to working with the Cinekid team and all other stakeholders. "

About Heleen Rouw
Heleen Rouw is an experienced strategic manager who supervised various change processes in the film and media sectors, such as the repositioning of the merger of broadcaster AVROTROS. With her origins in film, as marketing director for film distributor Warner Bros and associate producer for The Discovery of Heaven, she returns to the media world after five years at ARTIS, where she was Brand & Development Director.

About Cinekid
Cinekid brings all children in the Netherlands into contact with the most precious range of high-quality audiovisual productions. Cinekid wants to amaze, entertain, connect and inform children and help them develop into independent, conscious and sensible world citizens.

Cinekid also organizes the industry event and network aimed at (international) children's media professionals to improve the range and quality of audiovisual productions.

The highlight is the annual Cinekid Festival, the largest children's media festival in the world. At the Westergasfabriek in Amsterdam and almost 40 locations in the country, children between the ages of three and fourteen can watch new, unique and striking films and television productions and come into contact with their makers. They can also explore the MediaLab: a digital playground of twelve hundred square meters with interactive art installations, workshops, games and apps.

Cinekid for Professionals also takes place during the Cinekid Festival: an international, multi-day gathering for the children's media industry.

Under the name Cinekid Inclusive, children from different backgrounds and all walks of life are reached through an annual school program. This extensive program also includes intensive collaborations with asylum seekers' centres and weekend schools, so that all children in the Netherlands can come into contact with Cinekid.

Cinekid also offers year-round educational projects and activities aimed at strengthening the position of children concerning the media. Think of workshops, Cinekid AppLab, film screenings with the class and teacher training.